From our results so far: more than 3/4 seeing results in ticket sales

Arts organizations using digital and social media to boost ticket sales or to sell tickets directly via online channels are seeing significant results. A combined 77.5% of respondents report online efforts and activities are yielding some degree of success with ticket sales.

• 42.7% report “some results”
• 23.7% report “good results”
• 6.7% report “major results”
• 4.4% say that digital and social media have become “mission critical” where ticket sales are concerned.

Only 7.6% of respondents to date report no results.

What have your experiences been with online ticket promotions and sales? Please let us know in the comments section below and, if you haven’t taken it already, let us know your story by taking our survey today.