Blog

Trudel | MacPherson Arts Consulting releases findings from landmark national survey of digital and social media usage and perceptions

By Trudel | MacPherson / November 14, 2011
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Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme.  (more…)

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Media advisory: National Arts Marketing Project (NAMP) 2011 Conference to host release of results from landmark national survey on November 14

By Trudel | MacPherson / November 9, 2011
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As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. (more…)

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T | M at Grantmakers in the Arts in San Francisco

By Trudel | MacPherson / November 5, 2011
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Rory MacPherson and Tom Kaiden

T | M principals, Rory MacPherson and Mary Trudel, presented a preview of the national How Strong Is Your Social Net? survey of arts organizations’ digital communications practices and perceptions at the Grantmakers in the Arts (GIA) 2011 Conference. Introduced by Cinda Holt, Business Development Specialist at the Montana Arts Council, the presenters were joined by Tom Kaiden, President of the Greater Philadelphia Cultural Alliance, to report on results and discuss interesting trends.

Rory MacPherson, Mary Trudel, Cinda Holt and Arlynn Fishbaugh

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest. Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media. Cinda and colleague, Arlynn Fishbaugh, Executive Director of the Montana Arts Council discussed Montana arts groups’ technology constraints and struggles with social media and highlighted the growing use of mobile technology throughout the state to connect with younger arts enthusiasts.

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T | M and Sen Associates featured in Americans for the Arts NAMP press release

By Trudel | MacPherson / October 31, 2011
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The press release for Americans for the Arts Annual National Arts Marketing Project Conference in Louisville highlights Sen Associates and Trudel|MacPherson Arts Consulting’s November 14th session presenting our “How Strong is Your Social Net” study.

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Lead-up to NAMP: Trudel | MacPherson contributes to ArtsBlog

By Trudel | MacPherson / October 17, 2011
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Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October.  (more…)

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