From our results so far: more than 3/4 seeing results in ticket sales

Arts organizations using digital and social media to boost ticket sales or to sell tickets directly via online channels are seeing significant results. A combined 77.5% of respondents report online efforts and activities are yielding some degree of success with ticket sales.

  • 42.7% report “some results”
  • 23.7% report “good results”
  • 6.7% report “major results”
  • 4.4% say that digital and social media have become “mission critical” where ticket sales are concerned.

Only 7.6% of respondents to date report no results.

What have your experiences been with online ticket promotions and sales? Please let us know in the comments section below and, if you haven’t taken it already, let us know your story by taking our survey today.

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Press release: How Strong is Your Social Net? study goes national

We’ve sent out national news releases for our How Strong is Your Social Net? survey. The full text of the press release is below.

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From our results so far: 2/3 report management is excited about digital media

Judging from the results we’ve analyzed so far, arts professionals have entered a new stage in their attitudes toward digital and social media. In short, the panic is over:

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Our How Strong is Your Social Net? data already covers 40 states

…now we need your help to get a fuller national picture. A critical aspect of our project is to obtain information that corresponds to national demographics.

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Trudel | MacPherson announces landmark national study of digital media in the arts

Many arts leaders are working hard to get the most out of the latest digital communications tools and social media. To take a snapshot of field utilization and satisfaction with marketing efforts in digital and social media, Trudel | MacPherson has created the How Strong is Your Social Net? Survey to measure messaging alignment, resource allocation and communications effectiveness of arts organizations.

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Taking a Second Look at the Future of Arts Journalism

To probe what’s next with arts journalism, T | M is working with Christie’s to host a panel discussion among journalists, arts practitioners, policy makers and funders. Moderated by Professor Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School and social media guru, the panel features Eric Gibson, Editor, Leisure & Arts page, The Wall Street Journal, Lindsay Pollock, Editor in Chief, Art in America and Dennis Scholl, Vice President/Arts, John S and James L. Knight Foundation.
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Trudel | MacPherson partners with the Alliance for the Arts and LaPlaca Cohen to produce the Culture Track Arts Forum at The New York Times

TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.

The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.

Date City Venue
April 15, 2011 New York TheTimesCenter
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Trudel | MacPherson Principals Tapped as Culture Chronicle Guest Editors for the Alliance for the Arts

T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally.

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Cultural Diplomacy: Engaging a Changing World

A refrain in President Obama’s State of the Union address on January 25 was, “We do big things!” He referenced the work of Brandon Fisher’s Center Rock mining company which designed the successful “Plan B” rescue of the Chilean miners and used that intervention as a metaphor for America’s story of ordinary people who dare to dream and imagine a better future. Can the arts be America’s “Plan B” in strengthening mutual understanding between Americans and citizens of Muslim-majority nations, so crucial in this time of global unrest?

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Discussing Arts Education in a State of Siege!

As protesters flooded the state capital in Wisconsin protesting the loss of collective bargaining options for teachers and other public employees Trudel MacPherson principals, working with the Kennedy Center Alliance for Arts Education network, coached representatives of the Wisconsin Arts Alliance and other arts education advocates from across the country including attendees from Florida, Oklahoma, Vermont, Pennsylvania and Washington. All shared similar issues — how to build support for education in and through the arts in a time of fiscal tug-of-wars?

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