About

Can we help you? Contact us to start the discussion.

Trudel | MacPherson helps nonprofits, public agencies, membership organizations stand out from the crowd. We help with branding, stakeholder, and other marketing communications needs. Founders Mary Trudel and Rory MacPherson have more than 50 years of experience in strategic counsel, branding, reputation management, media relations, audience development and program management. We provide our clients achieve measurable, sustainable results.

We believe that effective branding involves the whole organization, and is much more than flashy tag line and bright logos. Instead an organization’s brand must align with and reflect an organization’s core values, and become part of the responsibility of every member of the staff. Communicating what an organization is and does must become a day to day responsibility of every staff member.

We are are passionate about using data to guide communications planning and implementation. We work with clients to help them identify and better understand their target populations, to learn about perceptual and practical barriers to engagement, and then use this information to develop communications strategies that support each organization’s mission. We are skilled in translating evaluation and assessment documentation – and scholarly research – into effective communications to key stakeholders.

Our approach builds on three essential interlocking questions:

  • What is most important to communicate to priority audiences?
  • So What? Why should audiences care about this data/research?
  • Now what? How will the primary audiences apply the data/research in order to improve their work?

Through our knowledge of user needs and behavior, we have developed ways to make information appealing, accessible, and relevant to a variety of user constituencies, balancing customization, interactivity, and shareability.

 

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