8. Do organizations feel they’re using digital and social media effectively, and do they feel they’re up to date?

In one of the clearest indications of increased confidence around digital and social media, 80.2% of respondents reported that they feel their efforts are at least moderately effective (66.8% “moderately effective,” 13.4% “very effective”).

A majority (78.9%) felt that their efforts were up to date (57.2% “moderately up to date,” 21.7% “very up to date”), an encouraging number, considering the fast pace at which digital and social platforms evolve.

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