Respondents' use of mobile and other enhancements. Click to enlarge.

We discovered a high level of interest in and activity around mobile platforms. More than half (55.6%) of respondents are actively promoting the mobile use of social platforms they use (like Facebook and Twitter) and supporting the communities they’ve built there (52.8%). Use of social mapping tools (39.4% of respondents) is prevalent and on the rise. Respondents are also experimenting with extension of arts experiences using games and contests (20.9%).

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