State Arts Agency

NJ Thrive Arts Conference

Trudel | MacPherson Principals Mary and Rory Lead Workshop at NJ Thrive Arts Conference 2012

Photo credit: Laura Pedrick Photography

Hosted by Art Pride New Jersey and the New Jersey State Council on the Arts, the conference brought together more than 100 New Jersey arts organizations from all across the state. The conference theme reflected the importance of seamlessly integrating marketing, development and advocacy into all aspects of daily business. T|M was invited to review findings from our national How Strong Is Your Social Net? Research project and compare responses from the more than 35 NJ arts groups who took the survey with national data. We also moderated an interactive workshop designed to improve and integrate organizations’ communications strategies and audience engagement plans.

Date City Venue
June 13, 2012 Princeton Thrive! Arts Conference 2012
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Trudel | MacPherson and Sen Associates kick off the Montana Arts Council’s Leadership Institute 2012 webinar series on March 20th at 12 noon CDT

As reported in the the Montana Arts Council’s (MAC) March newsletter, the Trudel | MacPherson/Sen Associates team will be presenting results of its How Strong Is Your Social Net? 2011 landmark study of arts organizations’ usage and perceptions of digital and social media.  Montana organizations comprise a large portion of the study and data on how those groups’ social media practices differ from national trends will be featured in the presentation.  More than 35 Montana groups have signed on for the webinar which will feature case studies of successful practices as well as interesting national insights about social media adoption and efficacy.

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