Trudel | MacPherson Principals Mary and Rory Lead Workshop at NJ Thrive Arts Conference 2012
Photo credit: Laura Pedrick Photography
Hosted by Art Pride New Jersey and the New Jersey State Council on the Arts, the conference brought together more than 100 New Jersey arts organizations from all across the state. The conference theme reflected the importance of seamlessly integrating marketing, development and advocacy into all aspects of daily business. T|M was invited to review findings from our national How Strong Is Your Social Net? Research project and compare responses from the more than 35 NJ arts groups who took the survey with national data. We also moderated an interactive workshop designed to improve and integrate organizations’ communications strategies and audience engagement plans.
Trudel | MacPherson principal, Rory MacPherson, is participating as a co-designer and facilitator of Learning Exchange meetings that are part of the Doris Duke Charitable Foundation-funded Engaging Dance Audiences Initiative (EDA).
The first of these meetings will take place at the Gibney Dance Center in New York City on Sunday, May 13, 2012 from 10 a.m. – 5 p.m. At this gathering representatives of EDA grantee organizations and other dance professionals will share ideas and information about audience engagement. The Learning Exchanges are open to all, and are suitable for artists, managers, marketing staff, agents, and educators. For more information please visit the Dance/USA website: http://www.danceusa.org/edalearningexchanges.
Rory will also be helping to lead a subsequent EDA Learning Exchange that will take place in San Francisco on Wednesday, June 27, 2012 in conjunction with the Dance/USA 2012 Annual Conference.
Rory MacPherson speaking at a recent conference
As reported in the the Montana Arts Council’s (MAC) March newsletter, the Trudel | MacPherson/Sen Associates team will be presenting results of its How Strong Is Your Social Net? 2011 landmark study of arts organizations’ usage and perceptions of digital and social media. Montana organizations comprise a large portion of the study and data on how those groups’ social media practices differ from national trends will be featured in the presentation. More than 35 Montana groups have signed on for the webinar which will feature case studies of successful practices as well as interesting national insights about social media adoption and efficacy.
Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme.
Rory MacPherson and Tom Kaiden
T | M principals, Rory MacPherson and Mary Trudel, presented a preview of the national How Strong Is Your Social Net? survey of arts organizations’ digital communications practices and perceptions at the Grantmakers in the Arts (GIA) 2011 Conference. Introduced by Cinda Holt, Business Development Specialist at the Montana Arts Council, the presenters were joined by Tom Kaiden, President of the Greater Philadelphia Cultural Alliance, to report on results and discuss interesting trends.
Rory MacPherson, Mary Trudel, Cinda Holt and Arlynn Fishbaugh
The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest. Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media. Cinda and colleague, Arlynn Fishbaugh, Executive Director of the Montana Arts Council discussed Montana arts groups’ technology constraints and struggles with social media and highlighted the growing use of mobile technology throughout the state to connect with younger arts enthusiasts.
The press release for Americans for the Arts Annual National Arts Marketing Project Conference in Louisville highlights Sen Associates and Trudel|MacPherson Arts Consulting’s November 14th session presenting our “How Strong is Your Social Net” study.
Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October.
As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.
We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.
The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.
The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.
Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.
In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.
Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving.