NAMP Conference

Trudel | MacPherson Arts Consulting releases findings from landmark national survey of digital and social media usage and perceptions

Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme. 

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Media advisory: National Arts Marketing Project (NAMP) 2011 Conference to host release of results from landmark national survey on November 14

As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media.

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T | M and Sen Associates featured in Americans for the Arts NAMP press release

The press release for Americans for the Arts Annual National Arts Marketing Project Conference in Louisville highlights Sen Associates and Trudel|MacPherson Arts Consulting’s November 14th session presenting our “How Strong is Your Social Net” study.

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Lead-up to NAMP: Trudel | MacPherson contributes to ArtsBlog

Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October. 

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Come see us at the National Arts Marketing Project in Louisville

As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.

We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.

The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.

The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.

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Effective Communications: the Influence of Digital and Social Media in the Arts

Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.

In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.

Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving.

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