How Strong is Your Social Net?

Press release: How Strong is Your Social Net? study goes national

We’ve sent out national news releases for our How Strong is Your Social Net? survey. The full text of the press release is below.

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From our results so far: 2/3 report management is excited about digital media

Judging from the results we’ve analyzed so far, arts professionals have entered a new stage in their attitudes toward digital and social media. In short, the panic is over:

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Our How Strong is Your Social Net? data already covers 40 states

…now we need your help to get a fuller national picture. A critical aspect of our project is to obtain information that corresponds to national demographics.

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Trudel | MacPherson announces landmark national study of digital media in the arts

Many arts leaders are working hard to get the most out of the latest digital communications tools and social media. To take a snapshot of field utilization and satisfaction with marketing efforts in digital and social media, Trudel | MacPherson has created the How Strong is Your Social Net? Survey to measure messaging alignment, resource allocation and communications effectiveness of arts organizations.

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Event: Philadelphia Cultural Alliance presentation and workshop

T|M principals, joined by digital media strategist Jai Sen, will conduct a workshop featuring local results from the How Strong is Your Social Net? Survey compared and contrasted with national trends for the Greater Philadelphia Cultural Alliance.  Alliance members will participate in a digital communications workshop using the T | M diagnostic tool Strengthening Your Social Net.

Date City Venue
July 21, 2011 Philadelphia Greater Philadelphia Cultural Alliance
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Event: NASAA (National Assembly of State Arts Agencies) webinar

Trudel | MacPherson experts discussed the national results of the How Strong is Your Social Net? Survey in an online webinar hosted by the National Assembly of State Arts Agencies (NASAA.)

NASAA was an early endorser of the survey project, inviting state arts agencies in all 50 states to take the survey as unique cohorts.  The webinar compared state arts agency responses with national trends.

Date City Venue
September 15, 2011 Webinar NASAA (National Assembly of State Arts Agencies)
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Event: South Arts Performing Arts Exchange in Baton Rouge, LA

T | M principals, joined by digital media strategist Jai Sen, presented national findings from our How Strong is Your Social Net Survey and highlighted results from the southeastern region.

Date City Venue
September 23, 2011 Baton Rouge South Arts Performing Arts Exchange
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Event: NAMP (National Arts Marketing Project) webinar

Previewing T | M’s presentation at the fall conference, NAMP is hosting a national webinar featuring the How Strong is Your Social Net? Survey.  Tom Kaiden, President of the Philadelphia Cultural Alliance, will comment on the survey findings and provide insights on practices and perceptions from the Philadelphia arts groups surveyed.

 

Date City Venue
September 21, 2011 Webinar NAMP (National Arts Marketing Project)
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Event: Grantmakers in the Arts 2011 Conference in San Francisco

T | M principals were joined by Tom Kaiden, President of the Philadelphia Cultural Alliance, to report on results of the national How Strong is Your Social Net? survey at the Grantmakers in the Arts (GIA) 2011 Conference.

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest.  Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media.

T | M collaborator and digital media strategist Jai Sen participated in the GIA Technology Pre-Conference with a group of technology and digital communications luminaries that included Beth Kanter, creator of “Beth’s Blog” and co-author of The Networked Nonprofit. Jai and T | M principal Rory MacPherson co-presented with Mary Beth Smith of the San Francisco Ballet to discuss the adoption and use of social media by dance organizations.

Date City Venue
October 9, 2011 San Jose Grantmakers in the Arts 2011 Technology Pre-Conference
Date City Venue
October 10, 2011 San Francisco Grantmakers in the Arts 2011 Conference
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Event: National Arts Marketing Project Conference in Louisville, KY

Keynoting a session at NAMP, T | M principals, joined by digital media strategist Jai Sen, will present the national results of the How Strong is Your Social Net? survey.

The three consultants, who together developed and fielded the survey, will discuses implications of the data for improving the quality and effectiveness of digital communications as part of the overall mission and identity of an organizations.  We will be joined by Sara Billman, Director of Marketing and Communications at Ann Arbor’s University Musical Society, to examine and unpack her institution’s experience with social media.

 

Date City Venue
November 14, 2011 Louisville NAMP Conference
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