How Strong is Your Social Net?

NJ Thrive Arts Conference

By Trudel | MacPherson / July 11, 2012
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Trudel | MacPherson Principals Mary and Rory Lead Workshop at NJ Thrive Arts Conference 2012

Photo credit: Laura Pedrick Photography

Hosted by Art Pride New Jersey and the New Jersey State Council on the Arts, the conference brought together more than 100 New Jersey arts organizations from all across the state. The conference theme reflected the importance of seamlessly integrating marketing, development and advocacy into all aspects of daily business. T|M was invited to review findings from our national How Strong Is Your Social Net? Research project and compare responses from the more than 35 NJ arts groups who took the survey with national data. We also moderated an interactive workshop designed to improve and integrate organizations’ communications strategies and audience engagement plans.

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Trudel | MacPherson and Sen Associates kick off the Montana Arts Council’s Leadership Institute 2012 webinar series on March 20th at 12 noon CDT

By Trudel | MacPherson / March 19, 2012
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As reported in the the Montana Arts Council’s (MAC) March newsletter, the Trudel | MacPherson/Sen Associates team will be presenting results of its How Strong Is Your Social Net? 2011 landmark study of arts organizations’ usage and perceptions of digital and social media.  Montana organizations comprise a large portion of the study and data on how those groups’ social media practices differ from national trends will be featured in the presentation.  More than 35 Montana groups have signed on for the webinar which will feature case studies of successful practices as well as interesting national insights about social media adoption and efficacy.

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Celebrating Leap Year in New Orleans

By Trudel | MacPherson / March 18, 2012
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T|M principals Rory and Mary presented the results of our How Strong Is Your Social Net? at a February 29th meeting being organized by the Arts Council of New Orleans and the University of New Orleans.

In order to have the greatest relevance for the representatives of arts organizations who attend, we re-opened the online survey and make it available to groups in the greater New Orleans area. More than two dozen groups took the survey and we analyzed these results to draw comparisons to our national findings at the meeting.

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Trudel | MacPherson Arts Consulting releases findings from landmark national survey of digital and social media usage and perceptions

By Trudel | MacPherson / November 14, 2011
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Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme.  (more…)

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Media advisory: National Arts Marketing Project (NAMP) 2011 Conference to host release of results from landmark national survey on November 14

By Trudel | MacPherson / November 9, 2011
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As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. (more…)

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