How Strong is Your Social Net?

T | M at Grantmakers in the Arts in San Francisco

Rory MacPherson and Tom Kaiden

T | M principals, Rory MacPherson and Mary Trudel, presented a preview of the national How Strong Is Your Social Net? survey of arts organizations’ digital communications practices and perceptions at the Grantmakers in the Arts (GIA) 2011 Conference. Introduced by Cinda Holt, Business Development Specialist at the Montana Arts Council, the presenters were joined by Tom Kaiden, President of the Greater Philadelphia Cultural Alliance, to report on results and discuss interesting trends.

Rory MacPherson, Mary Trudel, Cinda Holt and Arlynn Fishbaugh

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest. Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media. Cinda and colleague, Arlynn Fishbaugh, Executive Director of the Montana Arts Council discussed Montana arts groups’ technology constraints and struggles with social media and highlighted the growing use of mobile technology throughout the state to connect with younger arts enthusiasts.

Read More

T | M and Sen Associates featured in Americans for the Arts NAMP press release

The press release for Americans for the Arts Annual National Arts Marketing Project Conference in Louisville highlights Sen Associates and Trudel|MacPherson Arts Consulting’s November 14th session presenting our “How Strong is Your Social Net” study.

Read More

Lead-up to NAMP: Trudel | MacPherson contributes to ArtsBlog

Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October. 

Read More

Come see us at the National Arts Marketing Project in Louisville

As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.

We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.

The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.

The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.

Read More

Effective Communications: the Influence of Digital and Social Media in the Arts

Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.

In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.

Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving.

Read More

From the data so far: Philly ahead of national trends

A number of Philadelphia arts groups, convened by the Greater Philadelphia Cultural Alliance, participated in the baseline data collection phase of our national survey, How Strong is Your Social Net?

A comparison of the participating groups’ data against more than 1,400 national responses we’ve received to date revealed that the 98 participating Philadelphia arts organizations are ahead of the curve nationally, echoing some of the interesting results we observed in St. Louis.

Read More

Arts leaders report benefits of simply taking our survey!

So far, nearly 1,500 arts organizations from across the country have taken our How Strong is Your Social Net? survey measuring messaging alignment, resource allocation and effectiveness of digital outreach efforts.  We received feedback from several colleagues who’ve taken the survey that simply taking the survey has helped focus their thinking on how to develop meaningful digital communication plans.

Read More

Survey data reveals St. Louis ahead of national averages in use and adoption of social media

Trudel | MacPherson has begun a national rollout tour, presenting initial results of our How Strong is Your Social Net? survey and leading workshops with groups of arts organizations that took the survey as members of regional collaboratives.

The first presentation took place in St. Louis in late May under the auspices of the St. Louis Regional Arts Commission (RAC), the largest arts funder in the region. A number of RAC grantees were among the first to take the survey during our baseline capture period in which select arts groups — grantees of local conveners or members of service organizations — were invited to take the survey prior to its full national launch, when the survey was opened to all arts organizations.

Date City Venue
May 17, 2011 St. Louis St. Louis Regional Arts Council
Read More

From our national results so far: 7/8 say audiences are responding

More than 7/8 of respondents to date (87.6%) say that audiences have been responding to their digital and social media outreach.  Less than 10% (8.3%) reported that their audiences haven’t been responding.

Results from our survey continue to come in.  Has your voice been heard? If not, please take our survey!

Read More

From our results so far: more than 3/4 seeing results in ticket sales

Arts organizations using digital and social media to boost ticket sales or to sell tickets directly via online channels are seeing significant results. A combined 77.5% of respondents report online efforts and activities are yielding some degree of success with ticket sales.

  • 42.7% report “some results”
  • 23.7% report “good results”
  • 6.7% report “major results”
  • 4.4% say that digital and social media have become “mission critical” where ticket sales are concerned.

Only 7.6% of respondents to date report no results.

What have your experiences been with online ticket promotions and sales? Please let us know in the comments section below and, if you haven’t taken it already, let us know your story by taking our survey today.

Read More
Page 2 of 3«123»