Event: Grantmakers in the Arts 2011 Conference in San Francisco

T | M principals were joined by Tom Kaiden, President of the Philadelphia Cultural Alliance, to report on results of the national How Strong is Your Social Net? survey at the Grantmakers in the Arts (GIA) 2011 Conference.

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest.  Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media.

T | M collaborator and digital media strategist Jai Sen participated in the GIA Technology Pre-Conference with a group of technology and digital communications luminaries that included Beth Kanter, creator of “Beth’s Blog” and co-author of The Networked Nonprofit. Jai and T | M principal Rory MacPherson co-presented with Mary Beth Smith of the San Francisco Ballet to discuss the adoption and use of social media by dance organizations.

Date City Venue
October 9, 2011 San Jose Grantmakers in the Arts 2011 Technology Pre-Conference
Date City Venue
October 10, 2011 San Francisco Grantmakers in the Arts 2011 Conference
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Event: National Arts Marketing Project Conference in Louisville, KY

Keynoting a session at NAMP, T | M principals, joined by digital media strategist Jai Sen, will present the national results of the How Strong is Your Social Net? survey.

The three consultants, who together developed and fielded the survey, will discuses implications of the data for improving the quality and effectiveness of digital communications as part of the overall mission and identity of an organizations.  We will be joined by Sara Billman, Director of Marketing and Communications at Ann Arbor’s University Musical Society, to examine and unpack her institution’s experience with social media.


Date City Venue
November 14, 2011 Louisville NAMP Conference
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Taking a Second Look at the Future of Arts Journalism

To probe what’s next with arts journalism, T | M is working with Christie’s to host a panel discussion among journalists, arts practitioners, policy makers and funders. Moderated by Professor Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School and social media guru, the panel features Eric Gibson, Editor, Leisure & Arts page, The Wall Street Journal, Lindsay Pollock, Editor in Chief, Art in America and Dennis Scholl, Vice President/Arts, John S and James L. Knight Foundation.
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Trudel | MacPherson partners with the Alliance for the Arts and LaPlaca Cohen to produce the Culture Track Arts Forum at The New York Times

TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.

The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.

Date City Venue
April 15, 2011 New York TheTimesCenter
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Trudel | MacPherson Principals Tapped as Culture Chronicle Guest Editors for the Alliance for the Arts

T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally.

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Cultural Diplomacy: Engaging a Changing World

A refrain in President Obama’s State of the Union address on January 25 was, “We do big things!” He referenced the work of Brandon Fisher’s Center Rock mining company which designed the successful “Plan B” rescue of the Chilean miners and used that intervention as a metaphor for America’s story of ordinary people who dare to dream and imagine a better future. Can the arts be America’s “Plan B” in strengthening mutual understanding between Americans and citizens of Muslim-majority nations, so crucial in this time of global unrest?

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Discussing Arts Education in a State of Siege!

As protesters flooded the state capital in Wisconsin protesting the loss of collective bargaining options for teachers and other public employees Trudel MacPherson principals, working with the Kennedy Center Alliance for Arts Education network, coached representatives of the Wisconsin Arts Alliance and other arts education advocates from across the country including attendees from Florida, Oklahoma, Vermont, Pennsylvania and Washington. All shared similar issues — how to build support for education in and through the arts in a time of fiscal tug-of-wars?

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Trudel | MacPherson tapped for Curbside Consultations at The Kennedy Center Alliance for Arts Education Network annual meeting

Some noises we’re hearing as 2011 gets underway — Snip, snip, snip – the sound of Congress cutting budgets for non essential programs; snap, snap, snap – the sound of state budgets collapsing from overstretched entitlement programs. How can arts education programs in states across the country survive and prevail?

Principals Mary Trudel and Rory MacPherson will work with members of the Alliance to help beleaguered directors and staff members find the words to reframe the conversation and help make Arts Education a high community priority, able to resist budget cuts, overcome apathy and energize advocates.

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Hitting the Target – the Give and Take of Cultural Branding

Hitting the Target – the Give and Take of Cultural Branding

Shown in the photo are, from left to right: Patricia Cohen, Culture Reporter, The New York Times (panel moderator); Glyn Northington, Senior Manager in Community Relations, Target; Andrew Hamingson, Executive Director, The Public Theater; and Arthur Cohen, President, LaPlaca Cohen.



Highlights from the October 25 Arts Forum at The New York Times

Speaking about why Target supports arts groups in the communities it serves – and has since its Dayton Hudson founders’ days, Glyn Northington made three compelling points.

Target Supports arts groups:

  1. To help guests (shoppers) see the company positively as a good neighbor
  2. To advance the reputation of the brand, separating it from other “big box” retailers
  3. To help Target recruit and retain team members (employees) who want to work for a socially responsible company

Glyn ‘s presentation slides can be found here. Text of his remarks can be found here.

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Alliance Forum 10/25, 8:30-11am

How does arts sponsorship emotionalize a brand?


If the brand is Target, the answer is: “Get inspired. Get in for free” which extends the store’s brand promise of: “Expect more. Pay less.” (See adjacent Target ad publicizing “free admission for the whole family.”)
If the brand is the Public Theater, the answer lies in staying faithful to its institutional identity while stretching its offerings – think Joe’s Pub AND free Shakespeare in the Park – while driving for awareness.
The next New York Times/Alliance for the Arts Forum – co-produced by Trudel MacPherson – will feature Target’s Senior Manager of Community Relations, Glyn Northington and Andrew Hamingson, Executive Director of the Public Theater, discussing: THE GIVE AND TAKE OF CULTURAL BRANDING.
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