TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.
The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.
T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally.
How does arts sponsorship emotionalize a brand?
If the brand is Target, the answer is: “Get inspired. Get in for free” which extends the store’s brand promise of: “Expect more. Pay less.” (See adjacent Target ad publicizing “free admission for the whole family.”)
If the brand is the Public Theater
, the answer lies in staying faithful to its institutional identity while stretching its offerings – think Joe’s Pub AND free Shakespeare in the Park – while driving for awareness.
The next New York Times/Alliance for the Arts Forum – co-produced by Trudel MacPherson – will feature Target’s Senior Manager of Community Relations, Glyn Northington and Andrew Hamingson, Executive Director of the Public Theater, discussing: THE GIVE AND TAKE OF CULTURAL BRANDING.
Shown in the photo are, from left to right: Robert Christie, Senior Vice President, Corporate Communications, The New York Times; Mary Trudel, Trudel | MacPherson; Randall Bourscheidt; Roberta Uno; Diane McNulty; Craig Hatkoff; Kelley Lindquist; and Patricia Cohen, Culture Reporter, The New York Times (panel moderator).
All rights reserved by Alliance for the Arts
Video is now available from the June 21, 2010 Arts Forum at The New York Times titled Art Works: A Discussion About Art Spaces and Communities.