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Trudel | MacPherson tapped for Curbside Consultations at The Kennedy Center Alliance for Arts Education Network annual meeting

Some noises we’re hearing as 2011 gets underway — Snip, snip, snip – the sound of Congress cutting budgets for non essential programs; snap, snap, snap – the sound of state budgets collapsing from overstretched entitlement programs. How can arts education programs in states across the country survive and prevail?

Principals Mary Trudel and Rory MacPherson will work with members of the Alliance to help beleaguered directors and staff members find the words to reframe the conversation and help make Arts Education a high community priority, able to resist budget cuts, overcome apathy and energize advocates.

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Hitting the Target – the Give and Take of Cultural Branding

Hitting the Target – the Give and Take of Cultural Branding

Shown in the photo are, from left to right: Patricia Cohen, Culture Reporter, The New York Times (panel moderator); Glyn Northington, Senior Manager in Community Relations, Target; Andrew Hamingson, Executive Director, The Public Theater; and Arthur Cohen, President, LaPlaca Cohen.

 

 

Highlights from the October 25 Arts Forum at The New York Times

Speaking about why Target supports arts groups in the communities it serves – and has since its Dayton Hudson founders’ days, Glyn Northington made three compelling points.

Target Supports arts groups:

  1. To help guests (shoppers) see the company positively as a good neighbor
  2. To advance the reputation of the brand, separating it from other “big box” retailers
  3. To help Target recruit and retain team members (employees) who want to work for a socially responsible company

Glyn ‘s presentation slides can be found here. Text of his remarks can be found here.

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Alliance Forum 10/25, 8:30-11am

How does arts sponsorship emotionalize a brand?

 

If the brand is Target, the answer is: “Get inspired. Get in for free” which extends the store’s brand promise of: “Expect more. Pay less.” (See adjacent Target ad publicizing “free admission for the whole family.”)
If the brand is the Public Theater, the answer lies in staying faithful to its institutional identity while stretching its offerings – think Joe’s Pub AND free Shakespeare in the Park – while driving for awareness.
The next New York Times/Alliance for the Arts Forum – co-produced by Trudel MacPherson – will feature Target’s Senior Manager of Community Relations, Glyn Northington and Andrew Hamingson, Executive Director of the Public Theater, discussing: THE GIVE AND TAKE OF CULTURAL BRANDING.
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NY Times article: Wringing Art Out of the Rubble in Detroit

As we said in a previous post, Trudel | MacPherson is intrigued by the Arts Spaces initiatives taking root across the US which led to the design of the June Art Works: A Discussion About Art Spaces and Communities our Alliance for the Arts/Times Arts Forum. Panelists from the Ford Foundation, Tribeca Film Festival and Artspace Projects discussed the transformative role arts assets and artists can play in reviving neighborhoods and strengthening communities.
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Photos and video from The Arts Forum at The New York Times

Shown in the photo are, from left to right: Robert Christie, Senior Vice President, Corporate Communications, The New York Times; Mary Trudel, Trudel | MacPherson; Randall Bourscheidt; Roberta Uno; Diane McNulty; Craig Hatkoff; Kelley Lindquist; and Patricia Cohen, Culture Reporter, The New York Times (panel moderator).

Copyright All rights reserved by Alliance for the Arts 

More photos are here.
Video is now available from the June 21, 2010 Arts Forum at The New York Times titled Art Works: A Discussion About Art Spaces and Communities.
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Nurturing Places Where Art Works

As the late Speaker of the House, Tip O’Neill said famously, “all politics are local.” Could this be a lesson for the arts sector?

Trudel | MacPherson is intrigued by the Arts Spaces initiatives taking root across the U.S. and suggested the topic Art Works: A Discussion About Art Spaces and Communities for an Alliance for the Arts/Times Arts Forum. Panelists from the Ford Foundation, Tribeca Film Festival and Artspace Projects discussed the transformative role arts assets and artists can play in reviving neighborhoods and strengthening communities.

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