Blog

Georgia Shakespeare, Atlanta, GA

Georgia Shakespeare Saves Its Season with Christmas in July 48 Hour Sale; Saves the Company with a Powerful Social Media Appeal

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Curtis Institute of Music, Philadelphia, PA

Legendary Curtis Institute of Music Uses Social Media to Create a Vibrant Community of Music Lovers

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Trudel | MacPherson Arts Consulting releases findings from landmark national survey of digital and social media usage and perceptions

Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme. 

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Media advisory: National Arts Marketing Project (NAMP) 2011 Conference to host release of results from landmark national survey on November 14

As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media.

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Lead-up to NAMP: Trudel | MacPherson contributes to ArtsBlog

Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October. 

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Come see us at the National Arts Marketing Project in Louisville

As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.

We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.

The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.

The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.

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From the data so far: Philly ahead of national trends

A number of Philadelphia arts groups, convened by the Greater Philadelphia Cultural Alliance, participated in the baseline data collection phase of our national survey, How Strong is Your Social Net?

A comparison of the participating groups’ data against more than 1,400 national responses we’ve received to date revealed that the 98 participating Philadelphia arts organizations are ahead of the curve nationally, echoing some of the interesting results we observed in St. Louis.

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Arts leaders report benefits of simply taking our survey!

So far, nearly 1,500 arts organizations from across the country have taken our How Strong is Your Social Net? survey measuring messaging alignment, resource allocation and effectiveness of digital outreach efforts.  We received feedback from several colleagues who’ve taken the survey that simply taking the survey has helped focus their thinking on how to develop meaningful digital communication plans.

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Survey data reveals St. Louis ahead of national averages in use and adoption of social media

Trudel | MacPherson has begun a national rollout tour, presenting initial results of our How Strong is Your Social Net? survey and leading workshops with groups of arts organizations that took the survey as members of regional collaboratives.

The first presentation took place in St. Louis in late May under the auspices of the St. Louis Regional Arts Commission (RAC), the largest arts funder in the region. A number of RAC grantees were among the first to take the survey during our baseline capture period in which select arts groups — grantees of local conveners or members of service organizations — were invited to take the survey prior to its full national launch, when the survey was opened to all arts organizations.

Date City Venue
May 17, 2011 St. Louis St. Louis Regional Arts Council
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From our national results so far: 7/8 say audiences are responding

More than 7/8 of respondents to date (87.6%) say that audiences have been responding to their digital and social media outreach.  Less than 10% (8.3%) reported that their audiences haven’t been responding.

Results from our survey continue to come in.  Has your voice been heard? If not, please take our survey!

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