About: our collaborators

Amanda McCormick
Senior Consultant to Trudel | MacPherson

Driven by a passion for equipping brands and businesses with powerful digital tools and communications strategies, Amanda McCormick has contributed communications and digital strategy work for major media companies like Bertelsmann and Lifetime Television, as well as startups and nonprofit arts organizations. She built the Film Society of Lincoln Center’s first blog and social media presence, as well as overseeing the first co-branded web destination for New Directors/New Films and the first “socially networked” website for the New York Film Festival in 2010 to coincide with the world premiere of David Fincher’s film The Social Network.

As a consultant and web producer, Amanda has led a number of successful redesign and redevelopment projects for organizations like the New York City Ballet. She specializes in helping organizations more successfully harness the web as well as social media, email marketing and mobile strategy. Content and media-driven strategy that integrates numerous social channels and seeks to create a dialogue between organizations and the public is a strong focus of her work.

Amanda has a BFA in Film and Television from NYU’s Tisch School of the Arts and an MFA in Writing from Columbia University. Her writing has been published in the Village Voice, the New York Observer, Heeb magazine, and the Bellevue Literary Review. She’s written about digital outreach and transmedia storytelling for Tribeca Film Institute’s Future of Film blog.

She blogs about the intersection of technology and branding at her blog, Jellybean Boom. She teaches regularly at Mediabistro, and is a frequent speaker on technology, social media and writing on the web.

Dottie Jeffries
Senior Communications Consultant to Trudel | MacPherson

Dottie Jeffries has a distinguished background in media relations, communications, marketing, retailing, publications, and branding. Over the years, she has worked with many for profit and nonprofit organizations, helping create and carry out coherent, effective media and marketing strategies.

During her long career, Dottie has guided membership and partnership organizations, businesses, and artists to achieve their goals by developing clients’ capacities to communicate their core identities and distinguish their unique voices in an often-noisy media environment.

An alumna of Case Western Reserve University, Jeffries holds a B.A. in classics.

She enjoys working with range of clients including award winning arts organizations, foundations, associations, corporations and artists.

Known among journalists for her taste, her tact, and her impeccable research, she has access to a stellar list of contacts in the print, broadcast and online media. The respect she enjoys in the media has helped her imagine and place hundreds of stories in elite media outlets including The New York Times, The Wall Street Journal, The New Yorker, USA Today, Newsweek (cover story), National Public Radio, The Today Show, CNN, Harvard Magazine, and numerous regional publications. Visit Dottie’s website.